.png)
0
regular BI users at head office
0
different dashboards live
Challenge
Tesco Mobile head office were faced with speed to insight challenges when attempting to engage data to drive decisions. Data was not presented in a form that allowed non-experts to truly engage with it and important decisions were regularly being made without sufficient access to all the relevant insights. This was impacting Tesco Mobile’s ability to enact the optimum strategy set to meet business goals.
Speed to value for any solution was a crucial challenge – the client was keen to avoid a lengthy implementation process that would cause the current poor levels of data access to be sustained any longer than necessary, as the material impact on their bottom line was significant.
Tesco Mobile approached us looking for a Business Intelligence (BI) solution that was engaging and that could be delivered in a short turnaround to steer their decisions.
Solution
We knew we needed to engage Tesco Mobile with the possibilities BI could offer their business. We initially demonstrated tools and best practice in next-generation business intelligence to Tesco Mobile stakeholders, which generated enthusiasm and showed Tesco Mobile the art of the possible. Following this introduction, we proposed running a Proof of Concept to show just how much could be achieved through BI.
In just three weeks we set out to prove the value of a BI solution on a pilot project that was high-value, core to business objectives and had high user numbers, as this would rapidly establish whether our proposed solution was effective. The business focus area chosen was Pay Monthly Sales, which represented a fixed and repeated revenue. The chosen grouping would allow rapid understanding of whether the solution was delivering value.
Initially we supported ten Tesco Mobile head office users through this pilot with two BI developers. At the end of the three-week proof of concept programme we delivered a fully functional Pay Monthly dashboard, which enabled Tesco Mobile to make key decisions very quickly that instantly impacted bottom line.
The initial POC was deployed to live with few adjustments, representing a clear success and leading to the expansion of our work.
Results
Tesco Mobile now has 120 regular BI users at head office and the business provides dashboard access and training to all appropriate new Head Office employees. From the initial single dashboard, we now have over 40 different dashboards live, all supporting data-driven decision-making for the client. The BI programme is consequently very well embedded.
Due to the technology-agnostic nature of our support, we are now talking about evolving their first platform towards new BI tech – we have set Tesco Mobile up for future success no matter where their needs take them in the next wave of BI.
Enabling a data-driven decisioning culture for Tesco Mobi...
Tesco Mobile approached us looking for a Business Intelligence (BI) solution that was engaging and that could be delivered in a short turnaround to steer their decisions.
Case Study: NOW TV Ireland embraces Adobe Campaign
NOW TV Ireland was established 4 years ago, but due to its size, had always leveraged the UK’s Adobe Campaign resources. Thanks to recent growth (helped by Game of Thrones success) they decided ...
Scotland at Night
The first tourism film in the world to promote a country captured in pitch darkness.
Case Study: Clarins Beauty Consultation
We created a personalised service for Clarins that recommends products in 60 seconds.
Orientation amidst a global crisis
We’re operating in a period of unprecedented, multi-faceted uncertainty. It’s not just a health crisis, but a financial and social crisis.
In the first of our series of webinars, From Un...
The Art of Influence
How digital first talent can help brands in times of uncertainty
Mondelez: Cadbury Dairy Milk - Donate Your Words
A campaign not about selling chocolate bars; it was about reigniting connection with a generation that were disconnected.
Scotland is Now
The Scotland is Now campaign smashed its targets of increased reach, engagement, traffic, referrals and advocacy, sparking a movement that represents the values of Scotland.
CALM: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
Chevrolet
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Merkle: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. We launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations.
gyro: Snuffed Out Marine Life
The Surfrider Foundation ran a campaign to raise awareness of the issue of cigarette butt litter and the effect that this litter has on our coasts and waterways.
Lidl: Social Price Drop
What if people could control the price of key Lidl Christmas products, just by talking about them?
Casio: The Indestructibles
The Story Lab and Casio G-SHOCK teamed up with Factory Media and award-winning multi-channel network UKTV to deliver a brand new TV commission, The Indestructibles.
Diageo: Smirnoff Equalizer
By launching the Smirnoff Equalizer in the run up to International Women's Day, this Smirnoff and Spotify partnership enabled society to take one step closer to gender parity in music.
Dynamic Creative
Delivering dynamic creative, at scale: more relevant, more personal and more effective.
Halfords: Making Staycations Summers Most Inspiring Story
An ambitious and accountable campaign using brands to create social change – promoting simple pleasures, bringing friends and families together. Carat delivered meaningful and profitable change,...
Aviva: Data Integration & Organisational Restructuring
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.