Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • About dentsu
    • About dentsu
    • Our agencies
    • Sustainability
    • Inclusivity and Belonging
    • Our leadership
  • Work
  • Solutions
    • Connected Content
    • dentsu B2B
    • dentsu BX (Business Transformation)
    • dentsu Gaming
    • dentsu Lab
    • dentsu Retail Media
    • Effective Attention
    • Marketing Effectiveness
  • Insights
    • Our latest thinking
    • Seichō
    • This Campaign Sucks
  • News
  • Blog
  • Careers
  • Contact

The Art of Influence

How digital-first talent can help brands in times of uncertainty

Join us for a live webinar 30th April 2020 12:30 BST

In a few short months, the Covid-19 outbreak has reimagined our world and rewritten how we live, work and play.


With around 20% of the global population under coronavirus “lockdown” audiences are increasingly looking to digital-first talent to inform, entertain, educate and inspire and in a world of increased connectivity, sharing this level of advice and guidance is easier and more immediate than it’s ever been before.  


How has consumer behaviour online changed? How can brands work with talent to understand changes in consumer feelings, behaviour and needs? How can they lean on their own digital audience to understand what content they want to see?


Join Chris Davis, Head of Gleam Solutions, Phil Hughes, COO, Gleam Futures and Melanie Kentish, Head of Influencer Engagement, Sky UK for a deep-dive into the lessons brands can learn from digital-first talent and how, during times of uncertainty, digital-first talent can be the cost-effective, results-driven content production solution brands need.


Register for you place here

A summer of football: Scoring the most engaging CRM campa...

Burger King's "BK Footy Royale" campaign, developed in collaboration with Merkle, dentsu Creative (DC) and Braze, successfully leveraged the excitement of a summer of football in 2024 to engage ...

Read more

Setting the bar for production team inclusivity with Irwi...

Irwin Mitchell asked Merkle B2B to bring to life their already established positioning, ‘Expert Hand. Human Touch’, to create a compelling and emotive brand campaign designed to drive awareness ...

Read more

Achieving 32% increase in sales through omni-channel bidd...

Previously Paid Search activity focused primarily on online performance, meaning the influence of Paid Search on offline activity was not visible within our campaign outputs. Merkle and B&Q ...

Read more

Optimising and increasing ROAS across five markets on Ama...

Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets.

Using Pacvue’s keyword research, rule-based optimisation, day parting which allows you to adjust t...

Read more

Policies

  • Privacy Notice
  • Cookie Notice
  • Group Tax Strategy
  • Gender Pay Gap Report
  • Responsible Disclosure

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.