Read the Room: Pursuing Happiness 2024

Read the Room
Published on:

Dive into our latest flagship dentsu consumer sentiment report, "Read the Room: Pursuing Happiness." Packed with invaluable insights into key industries like retail, finance, travel, and more, this report is essential for understanding your customers' attitudes to spending and motivations for brand loyalty.

The report also looks at how the nation’s happiness impacts our GDP, and why creating a meaningful value exchange with your customer is vital to your brand’s future.