Frontier X - Future Trends of the Events Industry
MKTG’s inaugural Frontier X survey has given us the chance to ask the industry their expectations for the future. We have sought to understand the key market drivers, current thinking and monitor future trends. This report details the key take outs from both brands and agencies. Insights include that confidence in physical events still remains high, and that the future of events will be blended experiences of both the physical and virtual.
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