Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • About dentsu
    • About dentsu
    • Our agencies
    • Sustainability
    • Inclusivity and Belonging
    • Our leadership
  • Work
  • Solutions
    • Connected Content
    • dentsu B2B
    • dentsu BX (Business Transformation)
    • dentsu Gaming
    • dentsu Lab
    • dentsu Retail Media
    • Effective Attention
    • Marketing Effectiveness
  • Insights
    • Our latest thinking
    • Seichō
    • This Campaign Sucks
  • News
  • Blog
  • Careers
  • Contact

Download Report

Travel DNA

In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to more specifically examine how the UK travel sector will change in the next decade and what this means for travel brands and the wider industry.  

The four forces that will shape the next ten years of consumer behaviour in travel are: Universal Activism, The Human Dividend, Bigger Bolder Brands and Synthetic Society. 

Each of the trends identified carries specific implications for brands in the travel industry. Exploring both the short and long-term implications of each trend, Travel DNA provides a framework for brands to build a long-term strategy to respond to the post COVID-19 world and ensure they can respond effectively to evolving consumer demands, attitudes, and behaviours for the next decade.   

Travel DNA

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Policies

  • Privacy Notice
  • Cookie Notice
  • Group Tax Strategy
  • Gender Pay Gap Report
  • Responsible Disclosure

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.