Total Commerce: Retail Media for advertising brands

Winning today means winning each micro-moment. Total Commerce helps you reach customers in those moments, wherever they choose to browse, discover or buy.

We bring together retailer data, audience insights and connected technology to help you create connected, personalised experiences across the full media journey.

What’s in it for my brand?

  • Reach high-intent shoppers at the point of decision using retailer first-party data for precise targeting and personalisation
  • Drive measurable sales impact through closed-loop attribution and optimisation
  • Unlock new audiences across retailer ecosystems and marketplaces
  • Make faster, more confident decisions with real-time performance and shopper insight

How can dentsu help?

  • Develop integrated retail media strategies tailored to your goals.
  • Plan and execute targeted campaigns across on-site, in-store, and digital channels.
  • Enhance visibility on the digital shelf, maximise media mix efficiency, and boost ROI

Total Commerce Services

We offer a range of services that enable you and your teams to be more connected across channels and the full funnel. Allowing you to offer your customers more connected experiences that resonate in the moment.

Connected Audiences

Identify and unlock high-value, shoppers by combining retailer data with broader behavioural and cultural signals to target customers most likely to convert.

Connected Measurement

Measure true business outcomes to uncover, optimise and reinvest spend where it drives the strongest impact.

Connected Experiences

Design and deliver seamless, human-centred experiences that align brand engagement with conversion.

Connected Creative

Deliver personalised, on-demand, context-aware creative that creates meaningful connections in critical moments digitally and instore.

Connected Operating Model

Break down team, tech and operating silos, integrating with commerce ecosystems to foster collaboration and accelerate activation.

Connected Partnerships

Build deeper retailer partnerships that unlock innovation, collaboration and sustained commercial growth. 

Get in Touch

Winning today means winning each micro-moment. Total Commerce helps you reach customers in those moments, wherever they choose to browse, discover or buy.

Get in touch to find out more about Total Commerce.