Social Impact is proud to launch the first of three episodes from The Code Presents, a monthly interview series telling the dentsu story through a Gen-Z lens, on Monday 25th October 2021.
Episode 1, “We Are a Force for Good” stars James Morris, (CEO Creative Service Line & Chair of the DEI Council), Tyler Christian (Content Creation Executive at TheStoryLab and recent dentsu hire from The Code) and Leon Ferguson (LGBTQ+ advocate and sustainability activist).
Our first episode focuses on a sustainable world, using digital for good, and creating a fair and open society. Our three panellists discuss what a sustainable world means to each of them, how the pandemic has impacted a shift in consumer behaviour, how creativity can be used to change mindsets, influence behaviour, and inspire people to combat the climate crisis, as well as commentary on representation within the climate movement and suggestions on how to make the movement more inclusive and diverse. Finally, the conversation covers dentsu’s approach to empowering a new generation of digital citizens and climate activists with The Code.
Watch Episode 1 now here.
Episode 2, “Human Centricity” will feature Anne Stagg (CEO - CXM, and UK CEO, Merkle), Vanessa Sam (Motivational Speaker and Content Creator) and Chiana (finalist of The Code Rise Up Challenge 2020). Episode 2 dives into how dentsu achieves human understanding and creators predict and stay ahead of trends.
Episode 3, “Radical Collaboration” sees our interviewees discuss the commitments and actions from COP26, talking about the need for radical collaboration, external partnerships and co-creation. This discussion will be led by Hamish Nicklin (CEO– Media & Performance), Annabel Coombs (Client Creation Executive at TheStoryLab and recent dentsu hire from The Code) and Samia Dumbuya (Community Leader and Climate Justice Activist).
Episode 2 will be launched in November followed by Episode 3 in December for a post-COP26 debrief.
“In the world of advertising and brands, we must define what a brand is and what it believes in, and the consumer is left with a choice to be a part of that movement. When you know what a brand believes in, you can use creativity to activate the behaviour of consumers. In terms of sustainability, this is a key role.” – James Morris, Episode 1