Over 1 billion consumers use WhatsApp every week to connect with businesses

Consumers use WhatsApp to connect with businesses in a way that is social, conversational, and hyper personal.

Dentsu enables its clients to further personalise the ways in which they engage with consumers to support their service, commerce, and loyalty experience journeys via a first-of-its-kind integration with WhatsApp.

Dentsu powers WhatsApp Business messaging

Dentsu has built a proprietary WhatsApp Business Gateway for streamlined access to the WhatsApp API, providing end-to-end Business Messaging Solutions for clients from journey creation through to analysis and optimisation. Dentsu enables businesses to take advantage of the huge engagement and conversion potential of this channel through the creation, deployment, and management of end-to-end journeys in media, customer engagement and service.


A Meta commissioned study found that 75% of adults say they want to communicate with a business the same way they do with friends and family through messaging

Meta-commissioned global study of 8,214 adults ages 18 and older, Sept 2020


The same Meta study found that 66% of consumers are more likely to shop with a business they can message.


A Forrester study found those already using WhatsApp Business report a 50% increase in average open, click through, and lead generation gains compared to more traditional channels like email or SMS2.

“The Total Economic Impact™ of WhatsApp Business Platform For Marketing and Sales, a commissioned study conducted by Forrester Consulting, February 2023” 

If you are interested in finding out how dentsu can accelerate your business on WhatsApp then get in touch below.