James Bailey
Chief Executive Officer, Media
As CEO of Media for dentsu UK&I, James oversees the media practice across all of dentsu's UK media agencies, including Carat, dentsu X, and iProspect. He's responsible for ensuring the practice delivers cutting-edge media services and integrated marketing solutions to clients across sectors, from retail and luxury to technology and financial services.
James has been with dentsu for over a decade in various leadership positions. He spent the previous five years as CEO of iProspect UK, where he led the 2021 consolidation of iProspect and Vizeum into a unified agency operating across six UK locations, delivering cutting-edge media services and integrated marketing communications for clients including Netflix, Carlsberg, NEXT, Kering, Sage, BMW and eBay.
Prior to this, James worked at WPP media agencies Maxus and MEC, and began his career in search marketing and ad operations at The Search Works & TradeDoubler.
James chairs dentsu's Media Executive Leadership Team, and is a member of the UK&I dentsu Executive Leadership Team.
