Flora Kong
Managing Director, dentsu X
Flora Kong is Managing Director of dentsu X UK, leading the agency and overseeing its strategic direction, client partnerships and day-to-day operations.
Flora joined dentsu in 2020 and most recently led Client Experience at Carat, managing major accounts including The Co-operative Group, Pandora, Post Office and Lionsgate. Before that, she held senior roles at iProspect (following their merger with Vizeum). With over 20 years of marketing experience spanning media owners, client-side roles and agency leadership, Flora brings a comprehensive understanding of the industry to her role.
Beyond client delivery, Flora is a passionate advocate for inclusive leadership and talent development. As former co-chair of dentsu UK&I's gender network ONE, she created coaching programmes to build female confidence and improve representation across the organisation. She was recognised in Campaign's 40 Over 40 list, celebrating influential figures driving change in the industry.
