Shenda Loughnane

Market Lead, Ireland & Global President, dentsu X

As Market Lead for Ireland, Shenda oversees dentsu's complete business across all agencies and capabilities in the Irish market. Based in Dublin, she leads the Ireland business whilst continuing her role as Global President of dentsu X, where she shapes the global strategy and proposition for the experience-led media agency network. 

Shenda has been with dentsu for 12 years in various leadership roles. She previously served as Global MD of iProspect and Group Managing Director of dentsu Ireland from 2018-2021. Prior to dentsu, she ran a digital creative agency for 10 years.

An established industry leader and trusted advisor to clients, Shenda brings over 30 years of experience across media, creative, and international leadership roles.

Shenda is a member of dentsu's Media Executive Leadership Team.

Shenda Loughnane, Market Lead, Ireland & Global President, dentsu X