Valuing age diversity across the workforce
The Age Inclusion ERG promotes intergenerational equity and ensures that dentsu is a workplace where people of all ages can thrive.
Awards and recognition
- Age Friendly Employer Accreditation (2023–2025) – in partnership with 55/Redefined
- Age Friendly Employer Pledge (2023) – with the Centre for Ageing Better
- ‘All In’ industry initiative partner
Our focus areas
- Building workforce insights through surveys and data
- Hosting campaigns to challenge age stereotypes
- Driving policy change in recruitment, training and development
- Partnering with industry bodies to advance age inclusion
Signature Initiatives
- Age inclusion training for recruiters and managers
- Over-50s Apprenticeship Programme
- Pathways to Retirement guidance
- Reverse mentoring and flexible working pilots
- Age Pioneers Week (Nov 2025) – client and partner roundtable
Who can join
Open to all employees, regardless of age or career stage.
Member voice
“To grow and compete we need intergenerational teams and longer career paths for everyone.” – Trista Grant, Director, Talent & Leadership