Meet the Team
Here at dentsu we have a dedicated team of App and Mobile marketing experts, watch them introduce themselves and then dive into the blogs, reports and case studies they have created and curated for you.
Megan Knaggs
App Performance & Gaming Executive
Akash Thomas
Senior Account Manager
Alastair Barber
Partner - App Performance & Gaming
App 101
It is important that you get the basics right. Laying the right foundation will ensure that your app is found and used by the right people, making it a real asset to your business. From measurement maturity to the choosing the right optimisation strategy at the right time, this series by Alastair will help you deliver.
Measurement Maturity for App Marketing
The right measurement strategy for your app can depend on any number of things, from the emphasis the business places on it to the amount of time since it’s launch. In this article, Alastair explores the different stages of measurement maturity for mobile apps and how to optimise both you paid and organic strategies accordingly.
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Case Studies
Discover the impactful work we have completed across mobile and app for a wide range of clients across different industries.
Greggs - SnAPPing Up success with digital innovation
During a challenging cost-of-living crisis, Greggs embarked on an ambitious expansion strategy - opening new stores, extending trading hours, and introducing innovative purchasing methods. The key to unlocking their growth potential? Their mobile app.
This case study demonstrates how Carat partnered with Greggs to transform their digital approach, driving performance in the immediate term while establishing long-term foundations for future growth.
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Data & Privacy
If you don’t understand the privacy rules, you can’t win the performance marketing game. In this series Akash simplifies the rules, demystifies the acronyms and takes you through the history of the privacy networks. So, you have the tools and information you need to succeed.
The Evolution of SKAdNetwork and the Rise of App AdAttributionKit
The mobile marketing industry has been in a constant state of evolution, but when Apple entered the privacy chat, it changed the game entirely. In this article Akash details how we got here, and what’s next.
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Megan's Musings
As our newest team member, Megan has a fresh look on the app and mobile marketing industry. In this series she shares what she learns as she embarks on what is sure to be a long and successful career.
Why mobile deserves to be a core digital channel
Mobile is a very underrated and understated channel and should be a priority, not an afterthought. It’s where attention is, where creativity meets precision, and where growth lives. Discover what Megan has learnt about the importance of mobile in her first year in the job.
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