UK Media Predictions 2026: Why convergence is the only strategy that matters
The UK media landscape is entering a period of fundamental convergence. Search is no longer confined to keywords, social has moved into private spaces, AV is being held to performance standards that seemed impossible three years ago, and Addressable Media finally has the infrastructure to work properly. The channels that once operated independently are now blurring together, whether brands are ready or not.
The problem? Most media strategies are still built for a world of stable, siloed channels. Budgets that worked 18 months ago are falling apart as platforms rebuild around different principles and measurement systems that once reported performance are being replaced by AI-driven optimisation.
Our UK Media Predictions 2026 report maps what's changing across the entire media ecosystem. Drawing on insights from our 1,200 UK media specialists running live campaigns across every major platform, the report delivers 17 predictions across Search, Social, Addressable and AV.
It reveals which shifts demand immediate action, where new opportunities are emerging for brands moving fast, and why integrated planning is no longer optional but the only strategy that works in a converged media landscape.
Download the full report to see what's changing, why it matters and what you need to do about it.
