A visual guide to building a modern customer experience and loyalty engine

  

Most organisations don’t have a CRM technology problem. They have a complexity and integration problem. Over time, CRM and martech stacks grow. New tools get added. Old ones rarely get removed. The result is a fragmented ecosystem that’s harder to use, harder to scale, and harder to prove value from, even as expectations for personalisation, loyalty and customer experience keep rising. This infographic is a clear, practical guide to what a “best in class” modern CRM architecture really needs to look like.

What you’ll learn:

  • The four core building blocks of modern CRM: data, content, activation and measurement
  • How these capabilities need to work together to support customer experience and loyalty
  • The most common mistakes brands make when choosing CRM and martech technology
  • Where integration, workflow and decisioning matter more than adding more tools
  • A simple roadmap to simplify, connect and scale your CRM capability

This is not a vendor comparison or a technical blueprint.

It’s a strategic guide for senior marketing, CX and digital leaders making CRM investment decisions.

Choosing the right CRM technology: A visual guide to building a modern customer experience and loyalty engine.

Download the infographic

As more budget shifts into CRM, retention and loyalty, the brands that win won’t be the ones with the biggest stacks, but rather those with the best-connected, best-orchestrated architectures. Modern CRM success comes from aligning data, content and decisioning to deliver consistent, measurable experiences across channels.