Thought Leadership

Ad Spend Report 2021

Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began.  

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Brave New Normal

A report demonstrating that creativity, technology and innovation are our last unfair advantage in driving a return to growth in 2021 and beyond.

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A Marketer's Playbook for the Cookie Apocalypse

With regulatory and privacy changes preceding a cookie apocalypse, brands face important questions as we head into 2021 and we share our cookie apocalypse survival essentials.

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CMO Survey 2020

The latest CMO Report identifies the five strategies deployed by Frontier CMOs who are well prepared to manage the recession and are wrestling control of their brands’ destinies.

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