Caroline Cook to join dentsu as Communications & Marketing Director
Dentsu today announces the appointment of Caroline Cook as Communications & Marketing Director in the UK & Ireland.
Cook will oversee all internal and external communications for dentsu and its agencies in the UK.
She brings a wealth of experience from across the media industry, having held senior positions at several UK media owners including ITV, The Guardian and most recently Channel 4, where she was responsible for leading Channel 4’s corporate and commercial press activity. Including proactively communicating Channel 4’s remit and unique business model, launching4Studio - Channel 4’s in-house digital hub - and implementing the comms strategy which launched Channel 4’s Future4 strategy, articulating the acceleration of the company’s mission to becoming a digital first public service broadcaster.
Prior to Channel 4 Cook was Head of Corporate Communications for global production business Fremantle where she managed internal and external communications across 30 territories and launched the companies CSR strategy.
She will report into Euan Jarvie, CEO dentsu UK&I.
Commenting on the appointment, Euan Jarvie, CEO dentsu UK & Ireland, said: “Caroline is highly regarded in the industry and will bring amazing experience, insight and drive to our marketing and communications capabilities. We have been on a tremendous journey of transformation as a group over the last two years and Caroline will add a great dimension to the UKI leadership team.”
Caroline Cook, Communications & Marketing Director, commented: “dentsu has a proud history of helping brands reach their customers and tell their stories in innovative and creative ways. As the UK market continues to evolve and change at pace post-COVID, I’m really excited to join Euan and the UK team to build and share dentsu’s own story.”
For further information, contact:
Head of Marketing
About dentsu international
Part of dentsu, dentsu international is made up of eight leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, MKTG, Posterscope and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists.