Dentsu UK&I appoints Chief Strategy Officer to accelerate growth

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Dentsu UK and Ireland today announces the appointment of Dan Truman as Chief Strategy Officer, who will join its Executive leadership team. This new role will enhance dentsu’s ability to deliver unique advantage and provide the best possible growth outcomes for its clients, leveraging its integrated media, customer experience, creative and business transformation capabilities.

Specifically, Truman will be scaling dentsu UK&I’s strategy, business transformation and consulting capabilities to help clients creatively solve their challenges in today's difficult business environment. This will bring together the commercial rigour of a consultancy with the creative thinking and agility of an agency, combining strong data and technology capabilities to create solutions that aid the future success of brands – all through the lens of dentsu UK&I's Sanpo Yoshi philosophy of being good for people, business and society. Truman will also play a key role in supporting dentsu’s growth strategies across EMEA and global new business.

Truman brings 25 years of digital transformation consulting experience, joining from Prophet, an independent, global growth and transformation consultancy. In this role, he led the scaling of its EMEA regional marketing & digital transformation capabilities, delivering customer-centric growth strategies for global organisations across multiple industries.

Truman previously held senior consulting positions at Infosys, Publicis Sapient and Capgemini (now Frog), where he helped to grow their digital transformation capabilities – including Capgemini’s strategic partnership with MIT. Earlier in his career, he also held client-side roles at UBS and Merrill Lynch HSBC, and started his working life at Research International (WPP).

This appointment underscores dentsu's dedication to fostering an environment where innovation thrives, and success becomes a collaborative journey. Truman will start in his role from February.

Angela Tangas, UK&I CEO, dentsu, said: “This role is fundamental to our commitment to being our clients' integrated growth partner – both now and long term and comes at a really exciting time in the evolution of dentsu UK&I. Dan’s rich experience makes him a fantastic addition to our dentsu community and creation of innovative, integrated solutions that enable clients to be future ready in what is set to be another important and dynamic year for business and brands. I’m looking forward to what we can achieve together.”

Dan Truman, UK&I Chief Strategy Officer, dentsu said: “I’m thrilled to be joining dentsu at such a pivotal time. As a powerhouse of creativity and innovation, accompanied by a 120-year rich heritage and a network of world-class brands, dentsu is at a key moment in its strategic journey. I look forward to working with colleagues and our partners to further unlock the combined strengths of One dentsu in the pursuit of delivering people-centred transformation for our clients.”

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

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