dentsu X wins Bear creative account

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Full-service marketing agency dentsu X has been appointed to handle the creative for the family fruit snack, BEAR.

The Dentsu Aegis Network agency won the business following a competitive pitch process that focused on finding the brand a long-term partner, that could help support its continued growth and transition into the mainstream family snack market.

Jo Agnew, Marketing Director, BEAR said: “We were looking for a partner that can help us continue to disrupt a competitive marketplace and provide a truly integrated way of working. Throughout the process the team at Dentsu X demonstrated an ability to do this with an energetic approach that we truly believe will help us forge a strong partnership and enable us to grow BEAR together. We’re looking forward to getting started in 2020.”

Anna Blackwell, Client Managing Director, dentsu X said: “BEAR is exactly the kind of brand that we love to work with – a true category challenger that is looking for integrated solutions with a rebellious spirit at heart. We can’t wait to bring the full range of creative capabilities and help them achieve real competitive advantage.”

The process of transitioning creative from incumbents Adam & Eve has already commenced and is expected to be fully completed by May.