Global Ad Spend Forecasts 2025: 5.9% Growth Predicted as Algorithmic Strategies Reshape Media Investments
- The global advertising market is forecast to grow by 6.8% year-over-year to close 2024 at $772.4 billion.
- The UK market boasts even stronger growth in 2024 at 7.5%, revised from the 6% forecast in May
- Ad spend growth is forecast to continue at 5.9% in 2025, yet still out...
Our latest press releases View all releases
Santander appoints dentsu in multi-year deal to support t...
Santander Corporate and Commercial Banking has appointed dentsu, the integrated business transformation partner, to support the globalisation of its international growth platform for SMEs (small an...
Dentsu launches AI-powered Smarter Media for personalised...
Global collaboration with Salesforce brings together expertise across media, technology, and innovation to supercharge brands’ investment in retail media
This solution comes as ...
Dentsu UK&I launches Business Transformation practice to ...
Business Transformation (BX) brings dentsu’s creative strengths together with media, data and technology to deliver future-ready, sustainable brand growth.
Soft launch sees dentsu already reim...
Dentsu Unlocks Deep Understanding of the B2B Buyer, Launc...
Dentsu, an integrated growth and transformation partner to the world's leading organizations, today published the largest study of B2B buying behavior globally for the fourth consecutive year. The ...
Dentsu Creative 2024 CMO Report: OUT NOW
Dentsu’s global creative network, Dentsu Creative has today released its annual global survey of 950 chief marketing officers, this year revealing a new era of empowerment worldwide, spurred by an ...
Cash-strapped Gen Z expect brands to demonstrate purpose ...
Dentsu UK&I’s latest national consumer research finds that Gen Z expect brands to demonstrate purpose beyond profit, even in the face of economic instability, as they report the highest concern...
Subscribe to news alerts
Keep up to date with the latest news and updates from dentsu
Thank you!
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.