Dentsu Aegis Network appoints Pippa Glucklich as CEO of Amplifi UK

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Dentsu Aegis Network today announces the appointment of Pippa Glucklich as CEO of Amplifi UK, the group’s media innovation and investment arm.

In her role starting in May, Pippa will lead all four business divisions of Amplifi, which includes: Investment, Media Partnerships, Amnet (Programmatic) and The Story Lab (Entertainment Content).

Pippa brings a wealth of industry experience and an outstanding commercial and operational track record.  Most recently, she stepped down from her role as CEO of Starcom after five years, where she drove significant growth, both organically and through new business successes such as Lidl, P&O Ferries and Etihad.

Pippa is passionate about the industry and its people and has been involved in numerous industry bodies and initiatives in her 25+ year career. Passionate about diversity, inclusion and wellbeing, she is an active member of WACL and is currently Vice President, taking over as President of the club in July. She is also a trustee of industry charity NABS .

Pippa replaces Matthew Platts, to whom she will report in his new role of CEO of Media Brands across Dentsu Aegis Network UK& Ireland. In this newly created role, Matthew will be responsible for accelerating the integration of the Network’s media and data capabilities, inspiring innovation and enabling clients to benefit from greater collaboration across the agencies. As a result, all Dentsu Aegis Network’s media agency leaders across Amplifi, Carat, Vizeum, iProspect, and Fetch will now report into Platts. 

Matthew starts his new role immediately and continues to report into Stef Calcraft, Executive Chairman, Dentsu Aegis Network UK & Ireland.

Stef Calcraft said:“In Pippa and Matthew, we have two highly accomplished, inspirational leaders who are greatly respected by both clients, colleagues and the wider media industry. Both will play a central role in driving our continued growth and innovation strategy, simplifying our media businesses and delivering superior creative communications solutions for our clients. I am delighted to have them both on the leadership team. ”

Pippa Glucklich said: “Amplifi/Dentsu Aegis Network is a truly innovative and disruptive business with deep capabilities and a clear vision for all media activation to be people-based. I’m delighted to be joining them at such an exciting and pivotal time and look forward to working with the talented team there to lead the market in media innovation and delivery of the best value to clients.”

Matthew Platts said: “We have a progressive structure that uniquely removes barriers to collaboration and means that we’re set-up to connect our capabilities around our clients. I’m looking forward to working more closely with all our brilliant media leaders to bring our complementary capabilities together, inspire innovation and unlock further value for our clients. Having been in the business for more than two decades, I feel honoured and excited to be given this opportunity.”

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For further information contact:

Mandy Rayment

Head of Communications, UK

T: 07824 690176


Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.