Every brand faces unique challenges. That's why our solutions are bespoke. Every time.
A summer of football: Scoring the most engaging CRM campa...
Burger King's "BK Footy Royale" campaign, developed in collaboration with Merkle, dentsu Creative (DC) and Braze, successfully leveraged the excitement of a summer of football in 2024 to engage ...
Setting the bar for production team inclusivity with Irwi...
Irwin Mitchell asked Merkle B2B to bring to life their already established positioning, ‘Expert Hand. Human Touch’, to create a compelling and emotive brand campaign designed to drive awareness ...
Achieving 32% increase in sales through omni-channel bidd...
Previously Paid Search activity focused primarily on online performance, meaning the influence of Paid Search on offline activity was not visible within our campaign outputs. Merkle and B&Q ...
Optimising and increasing ROAS across five markets on Ama...
Cisco needed a more efficient way to manage eCommerce campaigns across multiple markets.
Using Pacvue’s keyword research, rule-based optimisation, day parting which allows you to adjust t...
Outstanding results through an industry-first approach wi...
Currys previous marketing campaign setup had not been upgraded for a while, meaning that there were often operational inefficiencies. Through the technical challenges of their current system, Cu...
Ronseal - Does Exactly What It Says on the Tin: 10 Years ...
Faced with fading brand awareness among younger consumers, Ronseal partnered with us to re-engage a new generation of DIYers. Through bold campaigns like a viral ad break takeover and a prime-ti...
Vodafone Elf and Seek - A Mobile First Christmas Campaign
Vodafone's "Elf & Seek" is the UK’s largest augmented reality Christmas treasure hunt, launched amid the cost-of-living crisis. Created by DENTSU CREATIVE (DC) and Carat, it engaged over 240...
Enabling a data-driven decisioning culture for Tesco Mobi...
Tesco Mobile approached us looking for a Business Intelligence (BI) solution that was engaging and that could be delivered in a short turnaround to steer their decisions.
NOW TV Ireland embraces Adobe Campaign
NOW TV Ireland was established 4 years ago, but due to its size, had always leveraged the UK’s Adobe Campaign resources. Thanks to recent growth (helped by Game of Thrones success) they decided ...
Case Study: Clarins Beauty Consultation
We created a personalised service for Clarins that recommends products in 60 seconds.
Mondelez: Cadbury Dairy Milk - Donate Your Words
A campaign not about selling chocolate bars; it was about reigniting connection with a generation that were disconnected.
Scotland at Night
The first tourism film in the world to promote a country captured in pitch darkness.
Scotland is Now
The Scotland is Now campaign smashed its targets of increased reach, engagement, traffic, referrals and advocacy, sparking a movement that represents the values of Scotland.
Aviva: Data Integration & Organisational Restructuring
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
Halfords: Making Staycations Summers Most Inspiring Story
An ambitious and accountable campaign using brands to create social change – promoting simple pleasures, bringing friends and families together. Carat delivered meaningful and profitable change,...
CALM: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health, featuring an Instagram gallery of 12 men who shared photos of themselves on social media looking like the pi...
Diageo: Smirnoff Equalizer
By launching the Smirnoff Equalizer in the run up to International Women's Day, this Smirnoff and Spotify partnership enabled society to take one step closer to gender parity in music.
Lidl: Social Price Drop
What if people could control the price of key Lidl Christmas products, just by talking about them?
Casio: The Indestructibles
The Story Lab and Casio G-SHOCK teamed up with Factory Media and award-winning multi-channel network UKTV to deliver a brand new TV commission, The Indestructibles.
