Creating a flexible and supportive workplace where parents and carers can bring their whole selves to work.

Creating a family-friendly, flexible workplace

The Parents & Carers ERG builds a supportive and inclusive culture for colleagues balancing work with caring responsibilities. We want dentsu to be recognised as one of the most family-friendly employers in the UK.

Awards and recognition

  • Top 30 Employer for Working Families (2020–2024)
  • Nominated – Working Families Best Practice Award (2023)
  • Family Friendly Workplace Accreditation (2025)

Our focus areas

  • Awareness, support & education: Resources for every stage of the parenting and caring journey.
  • Community: Connection through events, peer support and storytelling.
  • Policy & guidance: Advocating for inclusive parental leave and caring policies.

Signature initiatives

  • Regular sessions for expectant and returning parents, plus manager training.
  • Carer Ambassador programme and carer coaching.
  • Awareness campaigns on baby loss, fertility, carers week, and more.
  • Community events, from Halloween parties to shared Teams spaces.

Who can join

Any dentsu parent or carer, at any stage of their journey.

Member voice

“The P&C ERG at dentsu has transformed my working life – gifting books to help my children understand different families or faiths, driving real policy change, and being a community that’s supported me through everything from finding the best baby socks to coping with my son’s brief time in intensive care.”