Skip to main content
dentsu Logo

Global site (English)

Dentsu Group ( English | Japanese )

Language Menu

  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français | English )
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • SSA (English)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (Türkçe)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • dentsu
    • Our agencies
    • Social impact
    • Inclusivity and Belonging
    • Our leadership
  • Work
  • Solutions
    • Content Symphony
    • Contextual Intelligence
    • dentsu commerce
    • dentsu gaming
    • Dynamic Creative
    • Effective Attention
    • Marketing Effectiveness
  • Insights
    • Our latest thinking
    • Events
    • nōto
  • News
  • Blog
  • Careers
  • Contact

Download Report

dentsu Ad Spend January 2021

Global advertising spend is forecast to recover to 5.8% growth in 2021 to reach US$579 billion, based on proprietary dentsu data from across 59 markets. This follows a decline in ad spend of -8.8% in 2020.

Prior to this, the global ad market had been growing for 10 consecutive years since the financial crisis of 2009 at an average of 4.5% each year. Based on the top 13 ad markets, a significant increase is expected in Q2 2021 versus 2020 on a like-for-like basis.

While Q1 2021 will grow by 2% year-on-year, this will increase to 13% in Q2 compared to the same period in 2020, when lockdowns went into effect in many countries.

Download the Ad Spend report from January 2021 to find out more.

dentsu Ad Spend January 2021

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Thank you for downloading our report. You can access the PDF at this link.

Policies

  • Privacy Notice
  • Cookie Notice
  • Modern Slavery Statement
  • Group Tax Strategy
  • Gender Pay Gap Report
  • Responsible Disclosure

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

We use cookies to give you the best online experience. By using our website you agree to our use of cookies in accordance with our cookie policy.

OK