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Now in its 16th year, dentsu’s Human Truths in the Algorithmic Era | 2026 Media Trends report explores how brands can thrive in an era when algorithms shape attention, connection, and commerce.

This year’s report identifies three enduring human truths - our desire for simplicity, connection, and meaningful attention - as compass points for navigating 2026’s complex media terrain. With practical insights and strategic considerations, dentsu experts help brands turn uncertainty into opportunity in the Algorithmic Era.