In the Dentsu Consumer Vision 2030, we identified four overarching themes that will shape the next ten years in terms of consumer behaviour and brand response. Now, we have applied these themes to more specifically examine how the UK travel sector will change in the next decade and what this means for travel brands and the wider industry. The four forces that will shape the next ten years of consumer behaviour in travel are: Universal Activism, The Human Dividend, Bigger Bolder Brands and Synthetic Society. In this session we cover:
- What the breakthrough of the digital nomad business traveller entails for a work-from-anywhere lifestyle
- Why consumers will start seeking travel that reconnects them with their mental wellbeing, outdoor experiences, and allows them to give back to local communities
- The opportunities for planet-positive contributions in consumer travel choices
