What does dentsu offer network owners?
- Design, optimise and scale retail media networks to increase monetisation.
- Deliver end-to-end solutions, from strategy and media sales to activation and analytics.
- Unlock the value of first-party data and create innovative shopper experiences that build loyalty
Why should we create a Retail Media Network?
A retail media network allows you to create a new, high-margin revenue stream for your business through monetising your first party data and physical or digital media inventory. By using customer data to deliver more relevant advertising and experiences, you not only increase revenue from brand partners but also improve the customer experience, driving loyalty, engagement and lifetime value.
The good news? Retail Media is no longer just for retailers. Brands across sectors including finance, travel, fitness and entertainment are benefiting from creating a retail media network to better serve their customers.
Art of the Possible Workshop
Discover what your business could achieve with a retail media strategy tailored to your ambitions.
In our free Art of the Possible Workshop, we will explore your ambitions, the opportunity, define priority use cases and align on a clear roadmap for success.
Book your workshop to get started.
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We already have a retail media network; what next?
With more than 200 retail media networks now competing for brand investment, differentiation is becoming harder. More channels and touchpoints have created greater complexity - but not always greater impact.
To stand out, network owners need to deliver connected, measurable experiences for both brands and their customers to win business and balance scale with simplicity.
Dentsu’s New Stream Media will ensure that you have the fundamentals right, help you to optimise and sustainably scale at scale, so you are ready for the agentic future.
Retail Media Maturity Assessment
Understand where you are today, and what to do next.
Our retail media maturity assessment evaluates your existing capabilities and defines a clear development roadmap and high-level opportunity sizing aligned to your retail media network vision.
Get in touch to find out more and to discover whether a maturity assessment is the right next step for you.
Get in touch
Our New Stream Media offering is tailored to your stage of growth
Prove
New to retail media networks? We will establish retail media foundations, secure leadership buy-in and define a compelling proposition to prove the model early.
- Leadership alignment on vision and strategy
- Foundational first-party data strategy, audience development and measurement
- Minimal viable product (MVP) launched with select media capabilities and brand partners
Optimise
We enhance performance and expand your network’s capabilities. Strategic partnerships for brand, inventory and audience expansion
- Enhanced, monetisable experiences
- Closed loop advanced measurement and optimisation frameworks
- Improved targeting and personalisation
Scale
When the time is right, we help you scale your retail media network into an enterprise-wide growth engine. Unified retail media, brand media and loyalty/CRM activation
- AI-driven dynamic content activations at scale
- Full-funnel experience integration
- Scalable self-service workflows and automation
Get in Touch
New Stream Media will help you maximise the value of your data, inventory and customer relationships, combining media monetisation, shopper insight and advanced measurement to drive revenue and differentiation.
Get in touch to find out more about New Stream Media.