Retention is overtaking acquisition as the key driver of sustainable growth. Explore our infographic with key insights on loyalty, generational behaviours, and why smart brands are doubling down on keeping customers, not just winning them.

Acquisition gets attention. Retention drives sustainable growth.

  

In today’s competitive landscape, winning new customers is only half the battle. The real growth opportunity lies in keeping the customers you already have. Our latest infographic, Retention is the New Acquisition, explores why retention is now mission-critical for UK brands, revealing the latest data, generational insights, and practical levers for growth.

You’ll discover:

  • Why 61% of CMOs prioritise loyalty to achieve business goals.
  • The cost difference between acquisition and retention — and how a 5% increase in retention can lift profits by up to 95%.
  • How generational behaviours are reshaping loyalty, from Boomers who value trust and rewards to younger consumers seeking aligned values and engagement.
  • Why brand loyalty is predicted to decline by 25% in 2025, and what smart marketers are doing to reverse the trend.


View the Infographic

Whether you’re focused on CRM strategy, retail media, or AI-driven marketing, this is essential insight for senior marketers in the UK who want to turn retention into a competitive advantage. View the infographic in full size to explore all the data and insights, or check out our Modern CRM solution for more details.