Welcome to Seichō

Our world is changing. Everything is in motion around us – in consumer behaviour, technology, and in society.

Are you ready to lead the change, or to be shaped by it?

Seichō, which in Japanese signifies growth and unfolding development, embodies the constant innovation and growth deeply rooted in dentsu's unique heritage.

This philosophy is our guide as we unpick the secrets to truly understanding customers, harnessing innovation to drive growth, and building a brand that creates culture.

The sessions at Seichō

Innovating for Impact

Hear from our UK&I CEO, Angela Tangas, as she kicks off Seichō for 2024 and what it means for our business and clients. She sets the scene for some of the challenges our industry is currently facing, and some of the common themes that are top of mind for our clients.  

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Embracing inclusive marketing

Brands are more becoming increasingly conscious of Diversity, Equity, and Inclusion (DEI), ensuring greater balance and representation across all aspects of DEI but how much has progressed in the innovation of inclusive marketing? Our experts explore perception and precision and how we can redefine customer understanding, whilst doing what’s right for society, for people, and for your business. Ask yourself, how well do you really know your customers?

Speakers

Azlan Raj | Chief Marketing Officer, dentsu, Pauline Miller | Chief Equity Officer, dentsu EMEA & Neil Robinson | Industry Advisor, Salesforce

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Growth through innovation and customer centricity

Explore Pandora's UK strategy into data-driven personalisation, pivotal in capturing consumers, driving growth and winning hearts.

Speaker

Rasmus Brix | Managing Director, Pandora

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How well do you really know your customer?

Explore how to navigate challenges beyond transactions, focusing on trust, and value-driven decisions. Gain insights and future trends that highlight the significance of data-driven, customer-centric approaches for seamless experiences.

Speakers

Anne Stagg | CEO UK&I, Merkle, Ian Gibbs | Director of Insight, DMA & Neil Robinson | Industry Analyst, Salesforce

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Unlocking new value for growth

Embark on a journey with Santander as we explore how our partnership unlocked new value through understanding user experience, digital transformation, and global collaboration. Discover how we are creating new behaviours, experiences, and value streams, transforming the landscape of banking.

Speakers

Angela Tangas | CEO UK&I, dentsu & John Carroll | Head International at Santander UK Corporate & Commercial

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Being authentically unique

Step into the world of disruptive marketing with our presentation, where we explore the story of Curio Collection by Hilton’s campaign that defied category norms. In an age defined by rapid innovation, a strategic blend of creativity, audience insights, and innovative media reimagined hospitality content marketing.

Speakers

Rowan Martin | Marketing Director, Brand Marketing & Social, Hilton & Guy Howland | Senior Creative Director, Merkle & dentsu

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The triple outcome through the lens of cooperation

Learn why focusing on customers and societal impact leads to the triple outcome, based on a business model that truly places people at its heart. Explore how one of the UK’s largest convenience retailers and the largest funeral care provider, Co-op, focuses on creating sustainable value for its members, colleagues and the local and global communities it is part of.

Speaker

Mel Matson | Marketing Director, Food & Masterbrand, Co-op

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Change or be changed

It’s a time to change or be changed. Delve into pivotal topics shaping the future of business. What does innovation really mean for brands?

Speakers

Alex Hamilton | Group Innovation Lead, dentsu, Clare Beddow | Commercial Director, MiQ, Fiona Ross | Virgin Group Brand & Creative Director, Virgin & Phil Starrett | Chief Technology Officer, Adobe

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