Wish You Were Here
Explore dentsu UK&I’s latest UK Consumer Navigator report examining how travel behaviour is being reshaped by AI, fragmented discovery journeys and rising expectations for connected experiences.
Based on insights from 700 UK travellers as part of a wider 3,500-person EMEA study, Wish You Were Here reveals how consumers are discovering, validating and optimising travel decisions across social platforms, creators, comparison tools and AI assistants, often simultaneously.
The report explores why remarkable experiences now matter more than traditional loyalty mechanics, how economic pressure is changing travel priorities rather than reducing demand, and why brands must rethink visibility in an increasingly algorithmic travel ecosystem.
From AI-assisted planning and in-trip decision-making to the growing importance of value, personalisation and seamless customer journeys, the report outlines what travel and hospitality brands must do to stay discoverable, relevant and trusted in a more dynamic market.
Download Now
Ready Player Brand: How gaming is reshaping attention, identity and brand growth
Explore dentsu’s latest UK Consumer Navigator report examining how gaming has evolved from a niche pastime into a major cultural and media environment spanning play, streaming, creators and communities.
Based on a UK survey of nearly 700 players, Ready Player Brand reveals how gaming is capturing time from social media and streaming platforms, reshaping identity and discovery, and creating new opportunities for brands to engage audiences through participation, creators and value exchange.
The report outlines what brands must do to succeed in gaming, and why gaming should now be treated as a core media and marketing investment rather than an experimental channel.
Download Now
The New Rules of Influence
UK Consumer Navigator Report - Q3 2025
Link to The New Rules of InfluenceUK consumers are rebalancing – and reshaping the future of retail
Blog
Link to UK consumers are rebalancing – and reshaping the future of retailWant to receive the Travel Special straight to your inbox?
Fill out the form to the right.
Thank you!
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.