Vodafone appoints Carat to handle global media buying
Carat today announces that it has been appointed as Vodafone’s global media buying agency. The scope includes media buying across multiple international markets, partnered with Vodafone’s in-housed biddable media team.
Will Swayne, Chief Client Officer, Media & Performance, Dentsu Aegis Network comments: “Vodafone is a future focused organisation, challenging old ways of doing things while pioneering the new and maximising the opportunities of the digital economy. We are delighted to be partnering with them, integrating the best of our agency capabilities to accelerate Vodafone’s evolution to become market-leading in digital marketing and in-house media buying.”
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Notes to Editors
Carat is the world's leading media planning and buying specialist and the market-leader in digital and non-traditional media solutions. Carat is powered by over 5,000 people working in 70 countries around the world. Key clients include Microsoft, P&G, GM, Coca-Cola and Diageo.