James Morris joins Dentsu Aegis to head up Entertainment & Sports offering

Published on:

Dentsu Aegis Network has appointed James Morris as Executive Director – DAN Entertainment & Sports for UK and Ireland. 

Morris will be responsible for leading the commercial growth and building the creative reputation of the group’s Entertainment & Sports offering to help connect clients with premium content opportunities. This will include supporting the growth of three key agency brands – Gleam Futures, MKTG and The Story Lab within Dentsu Aegis Network’s Entertainment & Sports line of business.

Morris will also help identify new areas of growth and acquisitions in this space for the group and its portfolio of clients.

He brings a stellar track record of building successful and diverse creative businesses in a career spanning more than 15 years. Most recently he was Global CEO of Stink Group where he led its development as one of the industry’s most respected and awarded creative studios and production companies. Prior to that he held global leadership roles at Mediacom (leading Mediacom Beyond Advertising globally) and Twofour – the TV production and distribution house now owned by ITV. 

He will report directly to Euan Jarvie, CEO, Dentsu Aegis Network UK & Ireland.

Euan Jarvie, CEO, Dentsu Aegis Network UK & Ireland said: “James’s arrival is a key milestone for our network as we evolve our offering for clients around the fully integrated solutions. It underlines our ambition to invest in new entertainment opportunities, and the very best talent, that will help connect clients with modern audiences. James is a brilliant practitioner with vast experience in how to do this in an integrated way while also building scale. I’m certain he will help make us one of the most potent operations in the entertainment and sports space.”

James Morris, Executive Director – DAN Entertainment & Sports, Dentsu Aegis Network UK & Ireland said: “This is an immensely exciting time to be joining Dentsu Aegis Network as it underlines its commitment to build an entertainment and sports offering that is unrivalled in our industry. The combined strength of Gleam Futures, MKTG and The Story Lab provides a unique offer in our marketplace and I’m looking forward to supporting the leadership teams at Gleam Futures, MKTG, The Story Lab and Dentsu to deliver commercial growth and creative success.

“We will identify, acquire and develop new and diverse areas of entertainment, while investing in the best creative talent in our industry.”

The move cements Dentsu Aegis Network’s structure around five key lines of business: Media & Performance, Creative, CX & Commerce, CRM & Loyalty and Entertainment & Sports that have been designed to reflect the way that consumers interact with brands.

For further information contact:

Josh Colley

Head of Corporate Communications

T: +44 20 7570 7334

E: josh.colley@dentsuaegis.com