Keeping in control during times of uncertainty
During times of uncertainty, we bring you the tools you need to win the battle. From the latest data, intelligence and guidance, we're here to help you navigate through COVID-19 and prepare for the other side.
Understanding Uncertainty: The Impact of COVID-19
Our latest report, Understanding Uncertainty: The Impact of COVID-19, reveals that people are looking for proactive leadership to offer them comfort, understanding and to help them make those decisions. In the context of the current crisis, we revisited our 2019 research with Canvas8 that identified four consumer behaviours as a result of uncertainty: Emotional Buyers, Familiar Choices, Control Seekers and Decision Avoiders.
Brands need to be genuinely data driven and technologically enabled to fully understand these shifts in behaviour. Using that data to inform the creation of brilliant ideas, whether that is around building an emotional connection or solving everyday problems, is key if they wish to reap the benefits now and in the future.Download
The Reality of Recovery: A Post COVID-19 WorldAs we adapt to the new normal, we look at how the COVID-19 pandemic is impacting our clients’ business plans, their response to this unprecedented situation, and how they envision the post-COVID-1...
Understanding Uncertainty: The Impact of COVID-19Dentsu Aegis Network, in partnership with Canvas8 explore the emerging behaviours in relation to uncertainty, with a particular focus on COVID-19 and the current climate. This report shares actiona...
Protect for Today; Build for TomorrowIn times of uncertainty, user behaviour constantly changes; so brands need to be agile with their onsite experience. Find out more about our 5-step process to adapting UX in the current climate.
The role of brands in the time of CoronavirusDo brands have a role in tackling Coronavirus, and, if so, what should it be? Carat’s latest report outlines three areas where brands have a licence to play: education, practical help, and emotiona...
Covid-19: Lessons from ChinaOur colleagues at Dentsu Aegis Network China have been tracking the public’s changes in behaviour and attitudes since the outbreak of COVID-19. In Lessons from China, we look at three main areas wh...
Understanding the impact of Covid-19As life as we know it continues to change on daily basis, our experts are creating a regular series of reports with insights into consumer behaviour & trends.
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