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The Superpowers Index

For the fourth year running, dentsu has published the largest global study of B2B buying behaviour. This comprehensive research includes over 14,000 individual buyer interviews and covers more than 25,000 in-depth buying experiences. Key findings from the research highlight the critical drivers behind B2B buying decisions, areas for improvement in the B2B buyer journey, and the business impact of experience.

The Superpowers Index

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