
0
earned media reach
0
articles globally
0
patients joined the programme for the first month alone
Challenge
Science and research takes time. And ever since the ALS Ice Bucket Challenge raised over $115m, ALS patients have been eager for breakthroughs to improve their quality of life now.
Within a couple of years of diagnosis, most ALS patients end up paralysed in a wheelchair and forced to communicate via text-to-speech devices, typically through a default ‘computer’ voice.
Solution
In partnership with AI and voice specialists we created Project Revoice, a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
To launch this life-changing program we recreated the voice of Ice Bucket Challenge co-founder Pat Quinn and captured the moment when he spoke again for the first time in over a year.
Result
Over 900 million earned media reach.
Week one: Over one million organic video views.
By week two: Over 41 million people joined the conversation online.
Over 680 articles globally.
Over 500 patients joined the program in the first month alone.
Pat Quinn ALS Project Revoice Quote
“This will change how people live with ALS forever."Pat Quinn, co-founder of the ALS Ice Bucket Challenge
Retail Transformation
Isobar: Retail Transformation
mcgarrybowen: The Fading Font
Creating awareness around the symptoms of Alzheimer’s through a specially designed font that was free for public use.
Isobar: Mondelez
Driving transactions with Mondelez through a digitalised check-out counter experience.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Disney Studios
A social commerce campaign using chatbot technology via Facebook Messenger to reach a wider audience and drive conversions for Disney Studios.
360i: Change the Picture
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Carat: Dis-Moi Elliot
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Grip: It Takes Balls
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Dentsu Aegis Network: Coca-Cola
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Taproot Dentsu: adidas
An ode to all the para-athletes across the world.
Isobar: Uniqlo
An in-store activation using neuroscience technology, helping shoppers decide what to buy.
Fetch: The Telegraph
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Dentsu Aegis Network: KFC
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John Brown Novus: Starwood
A data-driven, mobile-first, travel and lifestyle content hub that puts our Intelligent Content model into action.
Isobar: Chevrolet
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.