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increase in Taiwan's monthly new user acquisition


increase in new subscribers in Taiwan


The people of Taiwan highly regard their culture. Dating back to the 17th century in the Chinese world, the Puppet Show is a classic Taiwanese performance art exemplifying visual storytelling that speaks to Taiwan's customs and traditions through the ages.

World of Warcraft, a cultural phenomenon that once saw more than half of the population playing. Fourteen years after its release, World of Warcraft invited players to return to the frozen lands of Northrend to reexperience a beloved expansion with Wrath of the Lich King Classic. How to once again rise to the leading brand with this rerelease, and find a way to reinvigorate interest in the brand with Taiwanese players?


Unifying Taiwanese and World of Warcraft cultures, we created a uniquely authentic visual experience. 


Partnering with Pili, the most iconic puppet show, World of Warcraft characters and scenes were created using Taiwan's famous puppet show craftmanship. Wrath of the Lich King, a hugely popular story for Warcraft players, was recreated in puppet theater and rewritten with local Taiwanese dialogues.

Taiwanese fans overwhelmingly enjoyed the production seeing the puppeteers' performance and western characters speaking in authentic Taiwanese accents.

Dentsu Creative

Dentsu's global creative network that transforms brands and businesses through the power of Modern Creativity. We are Cannes Lions 2022 Agency of the Year and are made for integration with Dentsu's Media and Merkle networks through Horizontal Creativity.

Led by Dentsu's Global Chief Creative Officer, Fred Levron, 9,000 creatives across the globe are connected to 34,000 media and CX experts to deliver ideas that Create Culture, Change Society and Invent the Future.

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