0
higher engagement compared to organic content
0
higher engagement, compared to posts from the food and beverage brands across the category
Opportunity
Pocky is the snack that's the perfect taste for every occasion. With different tastes like people have different tastes in music.
Idea
Pocky made sweet social posts animated to specific beats per minute. Then filled accompanying Spotify playlists with songs of wildly different musical tastes.
So no matter your musical taste, your Pocky post goes perfect with it.
Results
The January posts had 6 times more than the average engagement rate for food and beverage posts across the category. The February post was 8 times more than the average while the March was 2 times more and April's 3 times more.
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