0
media impressions
0
earned media value
0
social media impressions
Challenge
How could we raise brand awareness while reinforcing UNIQLO as a global fashion innovator? With over 600 different t-shirt designs available, UNIQLO shoppers were feeling the effects of choice paralysis.
Insight
We saw an opportunity to make their lives easier by helping them decide which T-shirt best reflected their unique personality. Our strategy was to showcase UNIQLO’s huge T-shirt range while creating a fun personalised experience for the customer.
Execution
We designed a neurological shopping experience that helped people decide what to buy.
In collaboration with Melbourne University, we created an in-store activation using neuroscience technology to create UMOOD. UNIQLO customers were fitted with a neuro-headset and shown a series of video stimuli. Their neurological responses to the stimuli were then analysed in real-time by a custom-built algorithm that identified their current mood and recommended the perfect T-shirt for them.
dentsu Redder: OvershootDay with CHANGE
Everyday, hour and minute, we are pushed to consume more. With the only promise to make our life better. As a result, every year we consume more than our planet can offer. As a result, it was es...
dentsu Redder: Tok-Yo Flavors with Perfetti Van Melle
Chupa Chups Tok-yo flavors campaign introduces, educates and excites Vietnamese tweens about the latest flavor pack inspired by Japan.
dentsu Isobar: Cat Streamers with KFC China
A part of the diverse lifestyle that Gen Z values is their strong connection to Chinese culture and heritage. This connection makes brands and products created in China phenomenally popular. To ...
Carat: Programmatic Campaign with StarHub Mobile
StarHub, with its media agency Carat and Yahoo, have proven how a programmatic-powered campaign that employs the right strategy and approach offers tremendous capabilities to drive purchases and...
dentsumcgarrybowen: In Love We Trust with Sinyi Realty 2
Sinyi Realty has backed up the success last year of its ‘In Love We Trust’ brand film (a Cannes Lions Grand Prix winner) with a sequel that has spurred another round of discussion on social issu...
dentsu Webchutney: The Unfiltered History Tour with VICE ...
The Unfiltered History Tour with VICE World News is an unofficial, interactive tour of the Museum’s disputed artefacts. Narrated by people from countries they were taken from. Through immersive...
Happy Marketer: Single Source of Marketing Truth with TÜV...
TÜV Rheinland is one of the world’s leading testing service providers with more than 20,600 employees worldwide.
Happy Marketer: Future-ready Data-mart with Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan and aims to equip merchants with innovative marketing and data tools to optimise business performance and serve customers...
Carat: Pandamart, so much more, and more and more
In November 2020, many Malaysians had pandemic fatigue and were looking for ways to escape the boredom of WFH. Countless other grocery delivery services came on the scene. Not yet a household na...
dentsu X: Heroes in the Sky with Disney Marvel Avengers
In 2018, The Avengers: Infinity War promotional campaign saw an iconic Malaysian building transformed into Stark Tower emblazoned with the Avengers logo. It was larger than life and the talk of ...
dentsu X: Malaysia’s First Virtual Street Food Festival w...
At the end of 2020, the third wave of Covid-19 cases surged in Malaysia, resulting in a strict new lockdown. Tiger wanted to bring back the excitement of street food in this ‘new normal’ by usin...
dentsu Webchutney: Voice of Hunger with Swiggy India
Hunger manifests itself in different ways - growling tummies, salivating mouths and people who see food everywhere. That's why, when Instagram launched voice messages, we kinda thought it looked...
dentsu Webchutney: Better Half Recipes with Swiggy India
Indian grocery brands’ competitive moat is distribution. And discounting. Not creative communication. Even the largest players advertise to ‘the woman of the house’. But during the lockdown, men...
dentsu Webchutney: Hagglebot with Flipkart India
India’s festival shopping season is centerstage for Flipkart in generating demand for its marquee online shopping event, The Big Billion Days (equivalent to Single’s Day and Black Friday). It’s ...
dentsu Webchutney: The World’s Most Reported Trailer for ...
Over 73% of domestic abuse cases go unreported in India and we aimed to change that. Thappad wanted to inculcate a habit of reporting domestic abuse – wherever it’s witnessed.
dentsu Webchutney: The 8-Bit Journo with VICE India
While 15 minutes without the internet feels like an eternity, 7 million Kashmiris lived in a blackout for more than 142 days. With the blackout, the people of Jammu & Kashmir found their liv...
dentsumcgarrybowen: Homeless Delivery with Deliveroo
As part of Deliveroo’s mission to bring the world's local restaurants into everyone's home, we saw an opportunity to extend the platform and bring food to the many Australians who don’t have a r...
dentsumcgarrybowen: Care Label with GU
Uniqlo’s sister label, GU, produces affordable and trendy clothes for Mainland Chinese and they wanted to increase brand awareness during Chinese New Year, China's biggest festival. The annual f...
dentsumcgarrybowen: In Love We Trust with Sinyi Realty
Together with dentsumcgarrybowen Taiwan, Sinyi worked to produce “In Love We Trust”, a short film to encourage young Taiwanese to overcome their fear of commitment and to seeking lasting love an...
Taproot dentsu: Facebook
This video is a manifestation of the Facebook More Together campaign for the India’s biggest festival of prosperity – Diwali.