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How could we raise brand awareness while reinforcing UNIQLO as a global fashion innovator? With over 600 different t-shirt designs available, UNIQLO shoppers were feeling the effects of choice paralysis.


We saw an opportunity to make their lives easier by helping them decide which T-shirt best reflected their unique personality. Our strategy was to showcase UNIQLO’s huge T-shirt range while creating a fun personalised experience for the customer.


We designed a neurological shopping experience that helped people decide what to buy.

In collaboration with Melbourne University, we created an in-store activation using neuroscience technology to create UMOOD. UNIQLO customers were fitted with a neuro-headset and shown a series of video stimuli. Their neurological responses to the stimuli were then analysed in real-time by a custom-built algorithm that identified their current mood and recommended the perfect T-shirt for them.


Everything is connected, everything communicates. In a world of radical transparency, every experience anyone anywhere has with a brand speaks volumes. Invent Make Change is our framework for design and innovation. Created with our global community it brings together toolkits and best practices that unify our approach. Rooted in the principles of design thinking, experience design and agile, we operate with a strong bias to creativity and craft.

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