It is becoming clear that COVID-19 represents a transformational force unprecedented in modern time. The ripple effects of what started out as a health crisis are not only disrupting nations, economies and lives in the short term but – as is becoming increasingly clear – will reshape the fundamental ways we live, work, socialize, consume, trade and travel.

Our ability to respond to these changes in constructive ways depends on our ability to sift through the overwhelming torrent of news and information: to understand key dynamics and derive actionable insights that allow us as marketers to adapt in meaningful ways and develop roadmaps for a recovery.

It is in that spirit that we developed the Dentsu Pulse: to bring together and curate the most up-to-date information, insights and thinking from across dentsu to help marketers navigate what is turning out to be an increasingly shifting road ahead.

Featured Insights

Taking the Pulse

November 19th Edition: Navigating the Rocky Road to Recovery

The fourteenth iteration of our dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
Recovery Navigator

November 19th Edition: COVID-19 Recovery Navigator

As we near the end of the year, we ask consumers to reflect on their outlook compared to the beginning of the pandemic, as well as speculate how their behaviors may change in the future. All signs ...
Taking the Pulse

October 15th Edition: Navigating the Rocky Road to Recovery

The thirteenth iteration of our dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
Recovery Navigator

October 15th Edition: COVID-19 Recovery Navigator

While macro concerns about the pandemic remain, on a personal level consumers feel things are stabilizing – they express a slightly more optimistic outlook and have started to resume more activitie...
Taking the Pulse

September 17th Edition: Navigating the Rocky Road to Reco...

The twelfth iteration of our dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
Recovery Navigator

September 17th Edition: COVID-19 Recovery Navigator

Heading into the fall, many consumers feel the COVID-19 health crisis is stabilizing and are feeling more grounded in their personal lives are as well. This is translating into greater concern for ...
Taking the Pulse

August 12th Edition: Navigating the Rocky Road to Recovery

The eleventh iteration of our Dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
Recovery Navigator

August 12th Edition: COVID-19 Recovery Navigator

Now into mid-August, consumers are feeling crisis-fatigue while also aware that the pandemic is far from over. Concern over the virus outbreak remains at elevated levels and consumers are also feel...
Taking the Pulse

July 15th Edition: Navigating the Rocky Road to Recovery

The tenth iteration our Dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Recovery Navigator

July 15th Edition: COVID-19 Recovery Navigator

This week we see a renewed sense of crisis. Amid rising case counts, US consumers are keenly aware of how dire the situation is: Concern over the virus has returned to a peak, outlook for the futur...
Taking the Pulse

June 25th Edition: Embarking on the Road to Recovery

The ninth iteration of our Dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Recovery Navigator

June 25th Edition: COVID-19 Recovery Navigator

As COVID-19 cases surge across 20+ US states, consumers’ sense of progress stalls and their caution grows. Still, it is clear that consumers are conflicted over their desire to “reopen” and claim s...
Recovery Navigator

June 11 Edition: Embarking on the Road to Recovery

This is the eighth iteration of our Dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Recovery Navigator

June 11 Edition: COVID-19 Recovery Navigator

The eighth iteration of the Dentsu Recovery Navigator takes into account the cultural moment we’re in, dedicating a bulk of the report to consumer sentiment towards ongoing racial injustice faced b...
Taking the Pulse

May 28th Edition: Embarking on the Road to Recovery

This is the seventh iteration of our Dentsu Pulse Report in which we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Recovery Navigator

May 28th Edition: COVID-19 Recovery Navigator

For the fourth straight week there is little movement within Dentsu’s Crisis Response Framework. Throughout this crisis its clear brands have an opportunity to step up. Our research suggests that m...
Taking the Pulse

April 17 Edition: Navigating the New Normal

This third iteration of out Dentsu Pulse report, we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Crisis Navigator

May 13 Edition: COVID-19 Crisis Navigator

Consumer outlook is starting to stabilize, but we are not seeing a sense of momentum or progress being felt. With some state economies starting to open, we are seeing stability rise in importance a...
Taking the Pulse

May 13 Edition: Navigating the New Normal

This is the sixth iteration of our Dentsu Pulse report, in which we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Taking the Pulse

April 29 Edition: Navigating the New Normal

This fifth iteration of our Dentsu Pulse report, we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Crisis Navigator

April 29 Edition: COVID-19 Crisis Navigator

Consumers find themselves torn as they weigh their physical health against the promise of “reopening.” Division carries over into their view on advertising – half want brands to continue acknowledg...
Crisis Navigator

April 22 Edition: COVID-19 Crisis Navigator

This fourth iteration highlights shifts in consumer behavior and sentiment and expectations of brands, interpreting what those signals mean for marketers.
Crisis Navigator

April 17 Edition: COVID-19 Crisis Navigator

This third iteration highlights shifts in consumer behavior and sentiment and expectations of brands, interpreting what those signals mean for marketers.
Crisis Navigator

April 8 Edition: COVID-19 Crisis Navigator

This second iteration highlights shifts in consumer behavior and sentiment, interpreting what those signals mean for marketers.
Taking the Pulse

April 8 Edition: Navigating the New Normal

In this second iteration of our Dentsu Pulse report, we explore market trends, shifts in consumer behavior and more, as it relates to COVID-19.
Industry Insights

April 8 Edition: Vertical Assessment

In this second iteration, we look at how COVID-19 is impacting retail, healthcare, financial services and more.
Industry Insights

April 8 Edition: Media Market & Video Update

In this second iteration, we show how digital behavior has shifted, how DTC advertisers are capitalizing to deliver consumer needs and more.
Taking the Pulse

April 3 Edition: Navigating the New Normal

A weekly curation of key trends and insights for marketers and brands to bring together and curate the most up-to-date information, insights and thinking from across the Dentsu network to help mark...
Crisis Navigator

April 3 Edition: COVID-19 Crisis Navigator

To help marketers navigate the shifting road ahead, we are surveying consumer sentiment on a weekly basis. This report shares how consumers are moving through the various stages of the crisis and h...