It is becoming clear that COVID-19 represents a transformational force unprecedented in modern time. The ripple effects of what started out as a health crisis are not only disrupting nations, economies and lives in the short term but – as is becoming increasingly clear – will reshape the fundamental ways we live, work, socialize, consume, trade and travel.
Our ability to respond to these changes in constructive ways depends on our ability to sift through the overwhelming torrent of news and information: to understand key dynamics and derive actionable insights that allow us as marketers to adapt in meaningful ways and develop roadmaps for a recovery.
It is in that spirit that we developed the Dentsu Pulse: to bring together and curate the most up-to-date information, insights and thinking from across dentsu to help marketers navigate what is turning out to be an increasingly shifting road ahead.
Featured Insights
Recovery Navigator
October 2021 Edition: dentsu COVID-19 Recovery Navigator
Consumers need flexibility and reassurance as they return to pre-pandemic activities. Consumers are returning to the activities they define as “normal” (including returning to work, indoor dining, ...
Recovery Navigator
September 2021 Edition: dentsu COVID-19 Recovery Navigator
When it comes to brand values, there are many different values that modern brands can adopt to drive affinity. When it comes to influencing purchase, trust is most important (doing right by custome...
Industry Insights
August 2021 Edition: COVID-19 Recovery Navigator
Renewed concern over the pandemic continues to climb for the second month after a period of increased comfort. Most consumers plan to return to cautionary behaviors like wearing masks, social dista...
Recovery Navigator
July 2021 Edition: COVID-19 Recovery Navigator
After increasing optimism through May and June, our survey indicates growing concern among Americans. While consumers continue to reconnect with much-missed activities and people, the rapidly sprea...
Recovery Navigator
June 2021 Edition: COVID-19 Recovery Navigator
Consumers continue to steadily shift into the later stages of our Recovery Framework. Their sense of progress is reflected in other findings, such as lessening health concerns, greater comfort out-...
Recovery Navigator
May 2021 Edition: COVID-19 Recovery Navigator
While consumers’ outlook on the trajectory of the pandemic has changed dramatically in past months, health concerns have lessened at a slower rate.
Recovery Navigator
April 2021 Edition Recovery Navigator
Consumers are eager to reconnect to everyday moments like dining out yet less excited to take bigger leaps like attending a live event. It’s clear that recovery may not mean returning to the way th...
Recovery Navigator
March 2021 Edition: COVID-19 Recovery Navigator
Since the start of the COVID-19 outbreak, marketers, advertisers and consumers have sought to figure out how their lives would be changed. Now, almost a year later, our lives haven’t changed – they...
Recovery Navigator
February 2021 Edition: COVID-19 Recovery Navigator
This past June, as hundreds of thousands of protesters marched globally in response to the systemic racism at play in the death of George Floyd and many others in the Black community. Eight months ...
Recovery Navigator
2021 Consumer Outlook: COVID-19 Recovery Navigator
COVID-19 continues to impact America – from both a health and economic angle. Our latest report explores consumer sentiment towards the outbreak and economic reopening.
Taking the Pulse
November 19th Edition: Navigating the Rocky Road to Recovery
The fourteenth iteration of our dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
Recovery Navigator
November 19th Edition: COVID-19 Recovery Navigator
As we near the end of the year, we ask consumers to reflect on their outlook compared to the beginning of the pandemic, as well as speculate how their behaviors may change in the future. All signs ...
Recovery Navigator
October 15th Edition: COVID-19 Recovery Navigator
While macro concerns about the pandemic remain, on a personal level consumers feel things are stabilizing – they express a slightly more optimistic outlook and have started to resume more activitie...
Taking the Pulse
October 15th Edition: Navigating the Rocky Road to Recovery
The thirteenth iteration of our dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
Taking the Pulse
September 17th Edition: Navigating the Rocky Road to Reco...
The twelfth iteration of our dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
Recovery Navigator
September 17th Edition: COVID-19 Recovery Navigator
Heading into the fall, many consumers feel the COVID-19 health crisis is stabilizing and are feeling more grounded in their personal lives are as well. This is translating into greater concern for ...
Taking the Pulse
August 12th Edition: Navigating the Rocky Road to Recovery
The eleventh iteration of our Dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more as it relates to COVID-19.
Recovery Navigator
August 12th Edition: COVID-19 Recovery Navigator
Now into mid-August, consumers are feeling crisis-fatigue while also aware that the pandemic is far from over. Concern over the virus outbreak remains at elevated levels and consumers are also feel...
Taking the Pulse
July 15th Edition: Navigating the Rocky Road to Recovery
The tenth iteration our Dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Recovery Navigator
July 15th Edition: COVID-19 Recovery Navigator
This week we see a renewed sense of crisis. Amid rising case counts, US consumers are keenly aware of how dire the situation is: Concern over the virus has returned to a peak, outlook for the futur...
Taking the Pulse
June 25th Edition: Embarking on the Road to Recovery
The ninth iteration of our Dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Recovery Navigator
June 25th Edition: COVID-19 Recovery Navigator
As COVID-19 cases surge across 20+ US states, consumers’ sense of progress stalls and their caution grows. Still, it is clear that consumers are conflicted over their desire to “reopen” and claim s...
Recovery Navigator
June 11 Edition: Embarking on the Road to Recovery
This is the eighth iteration of our Dentsu Pulse in which we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Taking the Pulse
June 11 Edition: COVID-19 Recovery Navigator
The eighth iteration of the Dentsu Recovery Navigator takes into account the cultural moment we’re in, dedicating a bulk of the report to consumer sentiment towards ongoing racial injustice faced b...
Taking the Pulse
May 28th Edition: Embarking on the Road to Recovery
This is the seventh iteration of our Dentsu Pulse Report in which we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Recovery Navigator
May 28th Edition: COVID-19 Recovery Navigator
For the fourth straight week there is little movement within Dentsu’s Crisis Response Framework. Throughout this crisis its clear brands have an opportunity to step up. Our research suggests that m...
Taking the Pulse
April 17 Edition: Navigating the New Normal
This third iteration of out Dentsu Pulse report, we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Crisis Navigator
May 13 Edition: COVID-19 Crisis Navigator
Consumer outlook is starting to stabilize, but we are not seeing a sense of momentum or progress being felt. With some state economies starting to open, we are seeing stability rise in importance a...
Taking the Pulse
May 13 Edition: Navigating the New Normal
This is the sixth iteration of our Dentsu Pulse report, in which we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Taking the Pulse
April 29 Edition: Navigating the New Normal
This fifth iteration of our Dentsu Pulse report, we explore rising trends, shifts in consumer behavior and more, as it relates to COVID-19.
Crisis Navigator
April 29 Edition: COVID-19 Crisis Navigator
Consumers find themselves torn as they weigh their physical health against the promise of “reopening.” Division carries over into their view on advertising – half want brands to continue acknowledg...
Crisis Navigator
April 22 Edition: COVID-19 Crisis Navigator
This fourth iteration highlights shifts in consumer behavior and sentiment and expectations of brands, interpreting what those signals mean for marketers.
Crisis Navigator
April 17 Edition: COVID-19 Crisis Navigator
This third iteration highlights shifts in consumer behavior and sentiment and expectations of brands, interpreting what those signals mean for marketers.
Crisis Navigator
April 8 Edition: COVID-19 Crisis Navigator
This second iteration highlights shifts in consumer behavior and sentiment, interpreting what those signals mean for marketers.
Taking the Pulse
April 8 Edition: Navigating the New Normal
In this second iteration of our Dentsu Pulse report, we explore market trends, shifts in consumer behavior and more, as it relates to COVID-19.
Industry Insights
April 8 Edition: Vertical Assessment
In this second iteration, we look at how COVID-19 is impacting retail, healthcare, financial services and more.
Industry Insights
April 8 Edition: Media Market & Video Update
In this second iteration, we show how digital behavior has shifted, how DTC advertisers are capitalizing to deliver consumer needs and more.
Taking the Pulse
April 3 Edition: Navigating the New Normal
A weekly curation of key trends and insights for marketers and brands to bring together and curate the most up-to-date information, insights and thinking from across the Dentsu network to help mark...
Crisis Navigator