It is becoming clear that COVID-19 represents a transformational force unprecedented in modern time. The ripple effects of what started out as a health crisis are not only disrupting nations, economies and lives in the short term but – as is becoming increasingly clear – will reshape the fundamental ways we live, work, socialize, consume, trade and travel.
Our ability to respond to these changes in constructive ways depends on our ability to sift through the overwhelming torrent of news and information: to understand key dynamics and derive actionable insights that allow us as marketers to adapt in meaningful ways and develop roadmaps for a recovery.
It is in that spirit that we developed the Dentsu Pulse: to bring together and curate the most up-to-date information, insights and thinking from across dentsu to help marketers navigate what is turning out to be an increasingly shifting road ahead.